Who We Are

The Pure Water Pools FamilyPure Water Pools of Naples, Inc. is a full-service commercial and residential pool maintenance, service and renovation company.  If you are looking for a swimming pool company, look no further. Honesty and dependability are our first policy and we take pride in all of our work.  We are available 24 hours a day, seven days a week for our customers.  We are family owned and operated, fully licensed and insured.

Pure Water Pools utilizes today’s technology and is able to electronically track and maintain each customer’s weekly pool chemistry, maintenance items preformed and report any problems with the pool in real-time. Through the use of mobile devices, we are able to be in constant contact with our service and maintenance technicians and the customers that we serve.

We are a full service swimming pool company, which means we can also install new equipment and repair it if possible.  Diagnosing pool equipment issues and providing a solution is a specialty of our service technicians.

Renovation work is also a passion of ours.  We love transforming timeworn backyards into a picture perfect oasis for our customers.

Pure Water Pools is a proud supporter of local school organizations, athletic clubs and children’s charity organizations in Collier County. We believe that empowering children to learn to swim at an early age is very important and support initiatives to make sure kids understand water safety.

Pure Water PoolsBrian Atkinson
Brian has been in the swimming pool business for over 15 years and has a State of Florida Service Pool and Spa contractor license, a Class C gas heater license and a warranty sales/service license.  Pure Water Pools specializes in luxury condominiums with multiple pools, spas and fountains.  We are an authorized warranty repair company for Zodiac® and Pentair® pool products and a member of the Florida Swimming Pool Association (FSPA).

Beth Atkinson
Beth has been working in the swimming pool business for five years. She has a B.S. in Finance from Florida Gulf Coast University.  Beth helps with the administrative duties at Pure Water Pools.  She also has ten+ years of market research experience in the real estate and formed her own consulting company in November 2007 and joined John R Wood REALTORS as Market Research Coordinator, in December 2012.